Book Archive

• Managing the New Electronic Information Products
  Written in 1985, one of the first books to address electronic information ROI.
  
  • Chapter 1: The CD-ROM challenge
  • Chapter 2: Critical Management Issues
  • Chapter 3: Cost Justification: A Practical Approach
  • Chapter 4: Technology Essentials
  • Chapter 5: The Product Arena
  • Chapter 6: The Trial Installation
  • Chapter 7: Network Myths and Realities
  • Chapter 8: Technology Outlook
  • Glossary
  • Index
    
    
• Marketing Library Services: A Nuts-and Bolts Approach
  The last seminar handout prepared by Stephen E. Arnold and the team of Barbie Keiser, Carol Galvin, and Sharon LaRosa.
  
  
  • Chapter One: Marketing and Survival
    
    
  • Chapter Two: Information Needs Assessment
    
    
  • Chapter Three: The Information Audit
    
    
  • Chapter Four: Market Opportunity Analysis
    
    
  • Chapter Five: The Marketing Mix
    
    
  • Chapter Six: The Marketing Plan
    
    
  • Chapter Seven: Evaluating your products and marketing plan
    
    
  • Chapter Eight: Bibliography

• Internet 2000 the path to the Total Network
  Written in 1993, this book outlined the major features of the Internet revolution we have lived through.
• Chapter 1: The Internet: a new environment
• Chapter 2: Background to the Internet
• Chapter 3: The US government and the Superhighway
• Chapter 4: US State and local initiatives
• Chapter 5: Business on the Internet
• Chapter 6: The internet: a new environment
• Chapter 7: Network technology
• Chapter 8: Security and copyright
• Chapter 9: Internet's impact on software inovation
• Chapter 10: Internet 2000 and the Total Network
• Glossary
• Appendix
• Index



• Publishing on the Internet a new medium for a new millennium
  A description of the Internet as a new information medium.
• Chapter 1: The new medium: the Internet
• Chapter 2: Pacesetters in the new medium
• Chapter 3: N^n-1 - The law of networks and Internet publishing
• Chapter 4: New publishing tools
• Chapter 5: Internet and Intranet network technology
• chapter 6: Security and the new medium
• Chapter 7: Valuing network publishing companies
• Chapter 8: Vectors of change
• Glossary
• Index
• New Trajectories of the Internet Umbrellas, Traction, Lift and Other Phenomena
  Stephen's Arnold's latest book provides a clear statement of the new user of the internet and how to take advantage of these remarkable developments. Published March 2001 by Infonortics, Tetbury, England.