Patents Discussed in Google Version 2.0

Google’s Database Technology

Google’s ability to deliver information services and provide a scalable platform pivots on the company’s data management technologies.

US 7107419 Systems and methods for performing record append operations
US 7068192 System and method for encoding and decoding variable-length data
US 20060036593 Multi-stage query processing system and method for use with tokenspace repository
US 7065618 Leasing scheme for data-modifying operations
US 7174346 System and method for searching an extended database
US 7107419 Systems and methods for performing record append operations
US 20060126201 System and method for scalable data distribution

Digital Ninjas: Competing with Smarter Software

The section discusses some of Google’s clever innovation in development and provides a glimpse of the company’s tracking and monitoring capabilities for making software smart.

US 20020123988 Methods And Apparatus For Employing Usage Statistics In Document Retrieval
US 20060224583 Systems and methods for analyzing a user's web history
US 20050071328 Personalization Of Web Search
US 20050076014 Determining And/Or Using End User Local Time Information In An Ad System
US 20050246588 Profile Based Capture Component
US 20050216434 Variable Personalization Of Search Results In A Search Engine
US 20060047804 Accelerating user interfaces by predicting user actions
US 20060069616 Determining advertisements using user behavior information such as past navigation information
US 20060200445 Providing history and transaction volume information of a content source to users
US 20060224587 Systems and methods for modifying search results based on a user's history
US 20060224608 Systems and methods for combining sets of favorites
US 20060224615 Systems and methods for providing subscription-based personalization
US 20060224938 Systems and methods for providing a graphical display of search activity

Brin-Page Patents

Unlike senior managers at some companies, Messrs. Brin and Page get their hands dirty in the lab. Their inventions provide a tracking beam for some of Google’s significant technology investments.

US 6285999 Method for Node Ranking in a Linked Database
US 7058628 Method for node ranking in a linked database
US 6799176 Method for scoring documents in a linked database
US 6678681 Information Extraction from a Database
US 7027987 Voice interface for a search engine
US 20040122811 Method For Searching Media
US 20020133481 Methods And Apparatus For Providing Search Results In Response To An Ambiguous Search Query
US 20050027691 System And Method For Providing A User Interface With Search Query Broadening
US 20050060311 Methods And Systems For Improving A Search Ranking Using Related Queries
US 20070022101 Methods and apparatus for providing search results in response to an ambiguous search query
US 6185559 Method and apparatus for dynamically counting large itemsets
US 6529903 Methods and Apparatus for Using a Modified Index to Provide Search Results in Response to an Ambiguous Search Query
US 6865575 Methods And Apparatus For Using A Modified Index To Provide Search Results In Response To An Ambiguous Search Query
US 7136854 Methods and apparatus for providing search results in response to an ambiguous search query
WO 2005013153 Providing A User Interface With Search Query Broadening
WO 2005029366 Methods And Systems For Improving A Search Ranking Using Related Queries

Google Patents from August 2005 – March 2007

In the last three years, Google has continued to create one-off, unique inventions. An important addition to its approach to innovation is its use of deep and wide invention strategies. Examples include advanced text processing and the use of game technology in ad management interfaces.

US 20060149625 Suggesting and/or providing targeting information for advertisements
US 20060149710 Associating features with entities, such as categories of web page documents, and/or weighting such features
US 20050228797 Suggesting And/Or Providing Targeting Criteria For Advertisements
US 20060224444 Networking advertisers and agents for ad authoring and/or ad campaign management
US 20060224447 Automated offer management using audience segment information
US 20040267612 Using Enhanced Ad Features To Increase Competition In Online Advertising
US 20060018551 Phrase identification in an information retrieval system
US 20060294155 Detecting spam documents in a phrase based information retrieval system
US 20060020607 Phrase-based indexing in an information retrieval system
US 20060020571 Phrase-based generation of document descriptions
US 20060031195 Phrase-Based Searching in an Information Retrieval System
US 20060106792 Multiple index based information retrieval system
US 20060149461 Transportation routing
US 20070016473 Selecting and/or scoring content-relevant advertisements
US 20070038659 Scalable user clustering based on set similarity
US 20070043721 Removing documents
US 7136875 Serving advertisements based on content
WO 2004104759 Methods And Systems For Image Sharing Over A Network

Achieving $100 Billion in Revenues

Google's inventions are not random. The company’s technology supports thrusts into such important business sectors as telecommunications, finance, and others. The company’s business model gives it an additional competitive advantage.

US 7089237 Interface and system for providing persistent contextual relevance for commerce activities in a networked environment
US 20060080238 Micro-payment system architecture
US 6982945 Baseband direct sequence spread spectrum transceiver
US 7142536 Communications network quality of service system and method for real time information
US 20050038775 System And Method For Presenting Multiple Sets Of Search Results For A Single Query

Google and the Programmable Search Engine

The Semantic Web has stalled. In May 2005, Google hired Ramanathan Guha and filed in August 2005, a stunning five patent applications that indicate Google’s interest in becoming not just the Web but the Semantic Web.

US 20070038616 Programmable search engine
US 20070038601 Aggregating context data for programmable search engines
US 20070038603 Sharing context data across programmable search engines
US 20070038600 Detecting spam related and biased contexts for programmable search engines
US 20070038614 Generating and presenting advertisements based on context data for programmable search engines
WO 2005033979 Personalization Of Web Search

Enterprise Applications

Google offers software as a service. Its inventions allow the company to be pulled into enterprises. Google’s approach helps reduce the crisis in information technology cost, support, and deployment.

US 20070005568 Determination of a desired repository
US 20070136337 Module specification for a module to be incorporated into a container document
US 20070136201 Customized container document modules using preferences
US 20070136443 Proxy server collection of data for module incorporation into a container document
US 20050027691 System And Method For Providing A User Interface With Search Query Broadening
US 20050060311 Methods And Systems For Improving A Search Ranking Using Related Queries
US 20050071328 Personalization Of Web Search
US 20050071741 Information Retrieval Based On Historical Data
US 20060230350 Nonstandard locality-based text entry
WO 2005013153 Providing A User Interface With Search Query Broadening
WO 2005029366 Methods And Systems For Improving A Search Ranking Using Related Queries

Google as Publisher

One sector that Google is poised to disrupt is publishing. The company has inventions that allow to with the flip of a bit become an impresario, a distributor, a retailer, and a content conglomerate.

US 20050240580 Personalization Of Placed Content Ordering In Search Results
US 20070044086 Software Architecture for Displaying Information Content from Plug-In Modules in a User Interface
US 20040093327 Serving Advertisements Based On Content
US 20050096979 System And Method For Enabling An Advertisement To Follow The User To Additional Web Pages
US 20050131866 Methods and systems for personalized network searching
US 20050165615 Embedding Advertisements In Syndicated Content
US 20050246321 System For Identifying Storylines That Emerge From Highly Ranked Web Search Results
US 20050283468 Anticipated Query Generation And Processing In A Search Engine
US 20060129446 Method and system for finding and aggregating reviews for a product
US 20060149625 Suggesting and/or providing targeting information for advertisements
US 20060224448 System and method for obtaining content based on data from an electronic device
US 20060224582 User interface for facts query engine with snippets from information sources that include query terms and answer terms
US 20060224587 Systems and methods for modifying search results based on a user's history
US 20060200445 Providing history and transaction volume information of a content source to users
US 20060224615 Systems and methods for providing subscription-based personalization
US 20060230457 Automated screening of content based on intellectual property rights
US 20060293879 Learning facts from semi-structured text
US 6665655 Implicit rating of retrieved information in an information search system
US 7031954 Document retrieval system with access control
US 7031961 Document retrieval system with access control
US 7096214 System and method for supporting editorial opinion in the ranking of search results
WO 2005029367 Methods And Systems For Improving A Search Ranking Using Population Information
WO 2005029368 Systems And Methods For Improving The Ranking Of News Articles

Thwarting Google

Google’s biggest weakness is its vulnerability to lawyers and to the vagaries of interpersonal relationships. Without meaningful competition for the last nine years, Google is not easy to stop.

US 20050216434 Variable Personalization Of Search Results In A Search Engine

Looking Ahead

Google is the first supra-national digital enterprise. With Internet Protocol in its digital veins, the company can make incursions into established business sectors with low incremental cost and its scalable, massively parallel, distributed computing system.

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