Google’s Publishing Baby Step

July 29, 2008

I have written about Knol, Google’s publishing technology in Google Version 2.0. Outsell (a consulting firm) recycled some on of my Google publishing research in the summer of 2007. I will have an update available from my UK publisher, Infonortics, Ltd., in Tetbury, Glou., in September 2008. If you want to read my take of Google’s publishing technology, you can snag a copy of Google Version 2.0 here. In my analysis, Knol is a publishing baby step, but it is an important one because it delivers two payoffs: [a] content to monetize and [b] inputs for Google’s smart software. I explain why Google wants to process quality content, not just Webby dogs and cats in Google Version 2.0.

You may also want to read Andrew Lih’s “Google Know Wikipedia Comparison Faulty” analysis here. Mr. Lih does a good job of pointing out what Knol is and is not. Particularly useful to those confused about the competition Google faces, Mr, Lih’s identification of Google’s “real competition” is solid.  The part of his essay I enjoyed was his “grading” of those who were covering the Knol story. He identifies who did poorly, those who were stuck in the mire of the bell curve, and the informed souls who received a gold star for excellence. I won’t spoil your fun, but you will find at the back of the class some names with which  you will be familiar.

A happy quack to Mr. Lih.

Stephen Arnold, July 29, 2008


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