Google: South Africa Market Share

July 31, 2008

MoneyWeb reported on July 31, 2008 about “Google’s Search Dominance.” You can read Rudolph Muller’s article here. The points about Google that I found interesting were:

  • Google’s South African office is headed up by a former Novell wizard, Stafford Masie
  • Google traffic dwarfs that of Ananzi and Aardvark. “Ananzi currently attracts 221,436 unique monthly visitors, down from 314,132”, reports Mr. Muller. Aardvark “received 88 774 unique monthly visitors, down from 106 102 during the same period in 2007.”
  • “Mobile remains the leading telecommunications medium in the country,” Mr. Muller reports. Google offers universal search for mobile in South Africa.
  • YouTube.com is popular in South Africa.

Africa is quickly becoming the next “big thing”. Google appears to be poised for growth.

Stephen Arnold, July 31, 2008

Comments

One Response to “Google: South Africa Market Share”

  1. Google: Universal Search on Mobile Devices : Beyond Search on July 31st, 2008 10:57 am

    […] earlier post here about Google in South Africa contained a reference to universal search on mobile devices. I had two […]

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