Comments on: Omniture Mercado http://arnoldit.com/wordpress/2008/10/30/omniture-mercado/ by Stephen E. Arnold Thu, 24 May 2012 16:47:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Charlie Hull http://arnoldit.com/wordpress/2008/10/30/omniture-mercado/comment-page-1/#comment-27144 Charlie Hull Thu, 30 Oct 2008 10:29:34 +0000 http://arnoldit.com/wordpress/?p=2707#comment-27144 I found out some interesting things at a recent e-commerce show in London. Search, in the world of e-commerce, is very much behind the times compared to some other sectors. A lot of sites don't bother with things like automatic spelling correction that are reasonably easy to implement. Some sites won't even let you search using multiple words. There's a lot of mixed-up thinking with regards to SEO as well, where sites publish content on items they don't actually carry in a desperate attempt to grab potential customers from Google. Even some major vendors, carrying millions of items, have broken site search. I would expect more shakeups in this sector in the months or years to come. I found out some interesting things at a recent e-commerce show in London. Search, in the world of e-commerce, is very much behind the times compared to some other sectors.

A lot of sites don’t bother with things like automatic spelling correction that are reasonably easy to implement. Some sites won’t even let you search using multiple words. There’s a lot of mixed-up thinking with regards to SEO as well, where sites publish content on items they don’t actually carry in a desperate attempt to grab potential customers from Google. Even some major vendors, carrying millions of items, have broken site search.

I would expect more shakeups in this sector in the months or years to come.

]]>