Microsoft Yahoo Search: The Rematch

February 26, 2009

I don’t know if this story in Silicon.com is true, but I don’t want to lose track of it an the date. Today is February 26, 2009, and “Yahoo Not Opposed to Search Sale” caught my attention. You can read the story here. The new hierarchical Yahoo is emerging. According to Silicon.com via Reuters, Yahoo CFO Blake Jorgensen allegedly said that Yahoo is willing to entertain a sale of Yahoo Search to Microsoft. With the Google in the clutches of YAGGs and sitting on the sidelines as Twitter.com becomes the go to service for real time search, maybe this will be the magic wand that delivers what Microsoft wanted. A larger share of a service that is losing its relevance to some demographics. Great timing is the key to business success. With Microsoft emulating RCA, this potential tie up might have interesting consequences for Microsoft and Yahoo.

Stephen Arnold, February 26, 2009

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