Aster Data Lands a Juicy Deal

April 8, 2009

Reuters reported here “Specific Media Chooses Aster Data Warehousing Solution.” I have been enthusiastic about the Aster Data technology since I got a demo last year. I know my newspaper readers won’t be happy, but I think the company is Googley. The news item said:

Specific Media, the advertising industry’s largest independent online advertising network, has selected the Aster Data Systems nCluster database to support its vast collection of analytics data. Specific Media attracts 143 million unique visitors a month in the U.S., and enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of Web sites.

More information about Aster Data is here

Stephen Arnold, April 8, 2009.

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