Ask.com Is the No. 2 German Search Engine

April 28, 2009

SearchCowboys.com wrote “Ask.com Becomes Germany’s Search Engine No.2 by Arbitrage” here. Now I was not exactly sure what arbitrage has to do with a consumer’s decision to run a query on Ask.com as opposed to Google.com. Evert Veldhuijzen wrote:

Now what did Ask.com do to become Germany’s second largest search engine? They bought a lot of Adwords traffic! Showing up to 10 sponsored results above the organic results this model, also known as arbitrage, not only repays itself, but is also very profitable…

The trick is buying advertising on Google to drive traffic to Ask.com. Sounds like a plan to me.

Stephen Arnold, April 28, 2009

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