Comments on: Microsoft Advertising to Aim $80 Million Blast at GOOG http://arnoldit.com/wordpress/2009/05/25/microsoft-advertising-to-aim-80-million-blast-at-goog/ by Stephen E. Arnold Thu, 24 May 2012 16:47:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dave Hucker http://arnoldit.com/wordpress/2009/05/25/microsoft-advertising-to-aim-80-million-blast-at-goog/comment-page-1/#comment-53179 Dave Hucker Mon, 25 May 2009 16:45:52 +0000 http://arnoldit.com/wordpress/?p=6576#comment-53179 Lita, you're not alone. Microsoft (and Yahoo! somewhat) has become the 'underdog' of Search and there is always a popularity factor in being a redheaded stepchild of Search... Tech savvy search followers are always more than willing to check out a site which poses a risk to the top dog. Deep down, we all love a good tussle. While Brand is king, Buzz can also be a powerful factor in building brand...if (IF!) there is some actual gravitas behind the buzz. If not then it actually becomes a liability as there is an endless list of bloggers and critics lined up to pound reality into the heads of the great pretenders. http://technologizer.com/2009/05/19/a-brief-history-of-google-killers/2/ One thing that Google does that I'm not particularly fond of is the rapid change of its search results display. They've changed localsearch algorithm which has effected the way local serps show up in the 10 pack. They've added the "options" feature giving the ability to refine the search results on a page. Thanks but if I want to refine my search, I'll do it the old fashioned way. but I guess not everyone knows how to refine a search, so its kinda like 'search for dummies' :) thanks for bringing us the news Stephen Lita, you’re not alone. Microsoft (and Yahoo! somewhat) has become the ‘underdog’ of Search and there is always a popularity factor in being a redheaded stepchild of Search… Tech savvy search followers are always more than willing to check out a site which poses a risk to the top dog. Deep down, we all love a good tussle.

While Brand is king, Buzz can also be a powerful factor in building brand…if (IF!) there is some actual gravitas behind the buzz. If not then it actually becomes a liability as there is an endless list of bloggers and critics lined up to pound reality into the heads of the great pretenders. http://technologizer.com/2009/05/19/a-brief-history-of-google-killers/2/

One thing that Google does that I’m not particularly fond of is the rapid change of its search results display. They’ve changed localsearch algorithm which has effected the way local serps show up in the 10 pack. They’ve added the “options” feature giving the ability to refine the search results on a page. Thanks but if I want to refine my search, I’ll do it the old fashioned way. but I guess not everyone knows how to refine a search, so its kinda like ‘search for dummies’ :)

thanks for bringing us the news Stephen

]]> By: lita http://arnoldit.com/wordpress/2009/05/25/microsoft-advertising-to-aim-80-million-blast-at-goog/comment-page-1/#comment-53169 lita Mon, 25 May 2009 14:31:51 +0000 http://arnoldit.com/wordpress/?p=6576#comment-53169 I am very excited about this and in fact just picked up 1000 shares of Microsoft stock in anticipation of this ad campaign. I'd love to see MS take a gouge out of Google's market share. Case in point, the perception change of Apple vs Microsoft. http://adage.com/digital/article?article_id=136731 Apple value perception plummeted (like goog will?) following its first competitive ad campaign. Bing is a happier name than google and I think people will have fun with it. Time will tell I guess! I am very excited about this and in fact just picked up 1000 shares of Microsoft stock in anticipation of this ad campaign. I’d love to see MS take a gouge out of Google’s market share.

Case in point, the perception change of Apple vs Microsoft.
http://adage.com/digital/article?article_id=136731

Apple value perception plummeted (like goog will?) following its first competitive ad campaign.

Bing is a happier name than google and I think people will have fun with it.
Time will tell I guess!

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