Comments on: Google Local and Yellow Pages http://arnoldit.com/wordpress/2009/06/02/google-local-and-yellow-pages/ by Stephen E. Arnold Sun, 12 Feb 2012 09:55:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Jenyns http://arnoldit.com/wordpress/2009/06/02/google-local-and-yellow-pages/comment-page-1/#comment-158428 David Jenyns Mon, 21 Mar 2011 21:50:52 +0000 http://arnoldit.com/wordpress/?p=6705#comment-158428 What do really people think about Yellow pages these days? That's what we also want to figure out, so we went outside the streets of Melbourne and asked men on the street (randomly) and here's what we got: Q1. How often do you use the print version of the Yellow Pages? * 7.69% use it regularly * 23.08% once a month * 15.38% once a year * 53.85% never use it Q2. How do you search for products and services you’re looking for? * 92.86% use Google.com * 7.14% use Yellow Pages Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.” That brings us to have an idea that indeed YP is a thing of the past. :) Cheers, Dave What do really people think about Yellow pages these days? That’s what we also want to figure out, so we went outside the streets of Melbourne and asked men on the street (randomly) and here’s what we got:

Q1. How often do you use the print version of the Yellow Pages?

* 7.69% use it regularly
* 23.08% once a month
* 15.38% once a year
* 53.85% never use it

Q2. How do you search for products and services you’re looking for?

* 92.86% use Google.com
* 7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

That brings us to have an idea that indeed YP is a thing of the past. :)

Cheers,
Dave

]]> By: Stephen E. Arnold http://arnoldit.com/wordpress/2009/06/02/google-local-and-yellow-pages/comment-page-1/#comment-54490 Stephen E. Arnold Tue, 02 Jun 2009 20:01:56 +0000 http://arnoldit.com/wordpress/?p=6705#comment-54490 James, Good catch. Stephen Arnold, June 2, 2009 James,

Good catch.

Stephen Arnold, June 2, 2009

]]> By: Mary Bowling http://arnoldit.com/wordpress/2009/06/02/google-local-and-yellow-pages/comment-page-1/#comment-54465 Mary Bowling Tue, 02 Jun 2009 16:12:24 +0000 http://arnoldit.com/wordpress/?p=6705#comment-54465 The Yellow Pages exists and has always existed to sell advertising to businesses. They understand advertising and they understand the needs of small businesses, but they have never understood search. IMO, until they "get" search, they are doomed to flounder. The Yellow Pages exists and has always existed to sell advertising to businesses. They understand advertising and they understand the needs of small businesses, but they have never understood search. IMO, until they “get” search, they are doomed to flounder.

]]> By: James http://arnoldit.com/wordpress/2009/06/02/google-local-and-yellow-pages/comment-page-1/#comment-54428 James Tue, 02 Jun 2009 13:00:49 +0000 http://arnoldit.com/wordpress/?p=6705#comment-54428 Stephen needs to be more accurate on his reporting. RR Donnelly did not file bankruptcy R H Donnelly did. Stephen needs to be more accurate on his reporting. RR Donnelly did not file bankruptcy R H Donnelly did.

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