Forbes Taps Belief Networks for Semantics
September 15, 2009
Their are a number of what I would call publisher-centric information services. Examples range from Relegence.com (a unit of AOL, formerly Time Warner) to DayLife.com (funded in part by the New York Times Co.). Another outfit is Belief Networks. The Beyond Search team learned last week that Forbes.com will be using technology from Belief Networks, which specializes in semantic intelligence and predictive analytics, to power advanced search on its Web site. Belief Networks packages set up a semantic search that returns relevant advertising and content listings, including real-time social network entries and Twitter conversations. Forbes says it’s trying to “enrich” the web site experience and “engage” its readers. People go to Forbes.com looking for up-to-date or even before-the-date money- and business-focused topic matter. That’s why Forbes is looking to upgrade reader access to real time discovery and tracking of both structured and unstructured content. The Belief Networks’ method reminded us of the original Oingo service (which changed its name to Applied Semantics). Google acquired Oingo / Applied Semantics and made good use of the technology in a number of Google services. Perhaps Forbes will enjoy a similar Googley success?
Jessica Bratcher, September 15, 2009
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