Yahoo in a Search Tizzy

October 10, 2009

I found the Cnet article “Yahoo Ponders the Meaning of Search” important for two reasons. First, the screen shot in the article sure looked like Google’s search results page design. With all the design craziness of the Yahoo home page and the weird “keep on clicking” approach to seeing one’s email in box, I found the similarity sending me a loud signal: “See, we can be just like Google.” Well, maybe in design but not much else in my opinion. Second, the discussion of the Yahoo situation was a grim reminder that the search problems at Yahoo are part of a larger, more complex management challenge. Yahoo is sliding down a snow covered hill on a garbage bag. The ride may be fun but it is going to be hard to control, risky, and painful.

Stephen Arnold, October 10, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, News, Search

Comments

Comments are closed.

Subscribe to Beyond Search
Feature archive
News archive

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.