Comments on: Social Media Talks but Not Stats

By: From Enterprise 2.0 Adoption to Business Value

From Enterprise 2.0 Adoption to Business Value — Mon, 02 Nov 2009 22:23:30 +0000

[...] Social Media Talks but Not Stats (arnoldit.com) [...]

By: Fayez

Fayez — Mon, 02 Nov 2009 04:25:45 +0000

I think Susan Scrupski is correct. Social media is more general than enterprise 2.0. Enterprise 2.0 is about using web 2.0 within organisations according to MacAfee first definition. MacAfee added that the use of web 2.0 within organisation, between organization and their partners and customers.

By: Susan Scrupski

Susan Scrupski — Sun, 01 Nov 2009 20:29:26 +0000

Social Media and Enterprise 2.0 are not the same thing. Social media (esp. content covered by mashable) is primarily focused on marketing/branding/customer communities. Enterprise 2.0 is more internal than external-facing.

That being said, ROI is still difficult to prove inside the Enterprise, but is not the best metric for proving the efficacy of e20 initiatives.