A Weird Way to Sell an Enterprise Search Report
November 4, 2009
Short honk: I have seen some frisky marketing collateral in my professional career. I found the positioning of an azure chip consulting firm’s most recent report about information retrieval a world class positioning statement. First, navigate to “Research and Markets: Global Outlook Report on the Information Retrieval Services Industry”. Next read this paragraph:
The report offers a rudimentary overview of the industry, and details trends and issues such as, high growth opportunities in Enterprise Search, growth of electronic medium for information delivery, and threat for traditional information retrieval service firms from booming search engines. [emphasis added]
Yep, I am ready to spend hard cash on a rudimentary overview of the information retrieval industry. Amazingly sophisticated word choice. I enjoy a romp with a rudimentary industry overview. Sure do.
Stephen Arnold, November 4, 2009
I want to disclose to the dictionary authorities that I wrote this blog post for free.
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