Endeca Lands a Large eCommerce Tuna
November 4, 2009
CNBC reported that Grainger (a parts company) has tapped Endeca to provides the company with a new search system. These types of deals are in the seven figures, and based on the information in the CNBC story, the deal taps the core competency of the Endeca system. The article “Grainger Launches New Online Search Tool: Makes Doing Business Online Easier” included what i thought was an interesting comment:
The new online search tool provides quicker, easier and more accurate service, helping customers save time and money.
Databased content certainly needs improved search methods. Results that look like IBM green screen reports are not in step with the digital generation’s expectations. I found this check list of features thought provoking as well (I am quoting from the source document):
- Guided search navigation uses product specifications such as keywords, item numbers, national stocking numbers, cross-reference numbers, and many more.
- Multiple sorting options allow customers to sort their search results by price, brand, category, and delivery.
- Helpful product icons assist customers in identifying products with specific properties such as “green.” — Product category landing pages have relevant and useful information on product use, selection and reference information.
The key for Grainger will be the net increase in sales attributable to the new system. Hopefully hard ROI (return on investment) information will be available as it was for the Endeca Border’s system. Additional information is available from www.grainger.com/newsearch.
Other vendors offering similar products include Exalead, Exorbyte, and Perfect Search. I wonder if Grainger did a head to head test of Endeca against one or more of these systems?
Stephen Arnold, November 4, 2009
No one paid me to write this article. I did get an email from Endeca once. Does that count?
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