Wall Street Journal Proving that Newspaper Marketing Is Off the Rails
November 5, 2009
Okay, I am a real life subscriber to the Wall Street Journal. I have written the company, called its 800 number, and captured the spam attack on me in this blog. The Wall Street Journal simply ignores a customer’s requests to be treated as a – well – paying customer.
Today more spam. Here’s the crap that floats into my personal mail account:
This is the same annoying, repetitive, stupid offer. I am a subscriber. I paid more than $204 for my print subscription. If I am smart enough to subscribe, perhaps I am smart enough to figure out that the WSJ is low balling me. Why would I buy a second subscription at a lower price when I have learned that the WSJ gouged me earlier this year?
But that’s not enough!
The Wall Street Journal mailed me the following offer:
Note that this special offer to me, a paying customer, is yet another astounding discount. How much can I buy a second unneeded subscription to the Wall Street Journal?
The cost is only $59. Keep in mind that I paid more than the spam offer. Now this desperate, confused and inept publisher is reminding me that its premier business publication is worth $59 a year or in the $0.20 per day range.
How stupid does this outfit think I am? Pretty stupid, I assume.
To recap:
- I am a customer.
- I paid hundreds of dollars for one subscription to the Wall Street Journal
- One one day I received an offer via spam email and then a second lower ball offer via snail mail.
Folks, this marketing is a clear signal that the Wall Street Journal does not care about me as a customer. It is marketing special offers that make me feel as if I were duped. The company ignores a customer’s request to be spared unneeded, unwanted offers.
Mr. Murdoch, you have a method that angers me and demonstrates poor business judgment. Keep in mind that I am an existing customer. Amazing.
Stephen Arnold, November 5, 2009
- To the Government Printing Office: I was not paid to write this case analysis. Do you think the WSJ would pay me to do anything for them?
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,..] arnoldit.com is one another must read source on this issue,..]