Text Analytics SummitPolySpot: Agile Enterprise Search Infrastructure

AdWords Gets New Features

December 4, 2009

AdWords has been beefed up. New features include:

  • Asynchronous bulk job support: Use BulkMutateJobService to build, schedule, and retrieve jobs that can operate on thousands of campaign objects.
  • Location extension support: Use CampaignAdExtensionService to augment the advertiser’s text ads with information about the business’s physical location. An advertiser can also override location extensions on a per-ad basis using AdExtensionOverrideService
  • Keyword and placement ideas: Use TargetingIdeaService to generate new keyword and placement ideas for a campaign’s ads.
  • API usage retrieval: Use InfoService to get information about use of the AdWords’s API. For instance, you can get the amount spent on an operation in the past month or the number of API units available
  • Ad parameters: Use AdParamService to perform on-the-fly updates to parameterized snippets of ad text.

Want more? Navigate to the Google and read  ”What’s New”. The key question is, “Why is Google making these changes?” The first reason is that Google wants to provide more fine-grained control to advertisers. The second is to allow advertisers who use programmatic tools to automate certain functions. The notion of rich search and ad applications is one that appeals to the Google.

Stephen Arnold, December 4, 2009

Oyez, oyez, This is a freebie. Quick alert the Bureau of the Census. I want to count.

Comments

One Response to “AdWords Gets New Features”

  1. Asbar on December 13th, 2009 8:34 am

    i m Working with adwords for last 5 Year and finally i have made a masterpiece which contains all the solution about Adwords Soo Do me Feedback soo i can make it Better for you people to understand

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