Microsoft Reveals the Chinese Search Market Is Important. Okay.

December 31, 2009

I thought I heard about the importance of China to Microsoft several years ago. Anyway, the Redmond giant sees China’s search market as important. You can get some of the details in the story “Microsoft Pegs China Search Market as Top Priority.” On my most recent visit, I learned that Wu Han is one of the largest cities in the world. Big surprise to me because i didn’t know there was a city call Wu Ham. Lots of mobile devices in China and lots of people. Stands to reason that the Chinese market is important. The most interesting statement in the write up, in my opinion, was this passage:

China’s search market was worth 2 billion yuan ($293-million) in the third quarter, up 38 per cent, with homegrown leader Baidu well ahead with 63.9 per cent followed by Google at 31.3 per cent, according to research firm Analysys International.

Stay tuned because lots of search outfits have figured out that China is important. Not exactly a secret three or four years ago, but it must be news to the Toronto Globe & Mail.

Stephen E. Arnold, December 31, 2009

A freebie. I will alert the RCMP.

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