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Exclusive Interview: Digital Reasoning

February 2, 2010

Tim Estes, the youthful founder and chief technologist, for Digital Reasoning, a search and content processing company based in Tennessee, reveals the technology the is driving the company’s growth. Mr. Estes, a graduate of the University of Virginia, tackled the problem of information overload with a fresh approach. You can learn about Digital Reasoning’s approach that delivers a system that “deeply, conceptually searches within unstructured data, analyzes it and presents dynamic visual results with minimal human intervention. It reads everything, forgets nothing and gets smarter as you use it.”

Mr. Estes explained:

Digital Reasoning’s core product offering is called “Synthesys.” It is designed to take an enterprise from disparate data silos (both structured and unstructured), ingest and understand the data at an entity level (down to the “who, what, and wheres” that are mentioned inside of documents), make it searchable, linkable, and provide back key statistics (BI type functionality). It can work in an online/real-time type fashion given its performance capabilities. Synthesys is unique because it does a really good job at entity resolution directly from unstructured data. Having the name “Umar Farouk Abdul Mutallab” misspelled somewhere in the data is not a big deal for us – because we create concepts based on the patterns of usage in the data and that’s pretty hard to hide. It is necessarily true that a word grounds its meaning to the things in the data that are of the same pattern of usage. If it wasn’t the case no receiving agent could understand it. We’ve figured out how to reverse engineer that mental process of “grounding” a word. So you can have Abdulmutallab ten different ways and it doesn’t matter. If the evidence links in any statistically significant way – we pull it together.

You can read the full-text of this exclusive interview with Tim Estes on the ArnoldIT.com site in the Search Wizard Speak series. You can get more information about Digital Reasoning from the company’s Web site.

The Search Wizards Speak series provides the largest collection of free, detailed information about major enterprise search systems.Why pay the azure-chip consultants for sponsored listings, write ups prepared by consultants with little or no hands on experience, and services that “sell” advertorials. You hear in the developer’s, founders, and CEO’s own words what a system does and how it solves content-related problems.

Stephen E Arnold, February 2, 2010

No one paid me to write about my own Web site. I will report this charitable act to the head of the Red Cross.

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