Yahoo and Facebook Envy?
May 5, 2010
The Financial Times doesn’t seem impressed with Yahoo’s moves to integrate Twitter and Facebook in “Yahoo Wants to Do What Facebook Did, Only Slower.” Trying to capitalize on the social search phenomenon, the search giant will soon add social capabilities to the address book, showing you when your Yahoo! friends “comment on Yahoo News stories…rate a song or movie, or otherwise interact with Yahoo content.” Are they too late? Or do they just want to grab some of the social search pie? The FT agrees that it makes sense to keep people engaged with the site longer, but points to a four-year quote from a Yahoo exec about social search’s “power by virtue of tapping untapped authority”. Maybe, secretly, they wish they had come up with a social network for college students.
Samuel Hartman, May 5, 2010
Note: Post not sponsored.
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2 Responses to “Yahoo and Facebook Envy?”
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Well duh, don’t you think every web company wished they had come up with a social network for college students? haha
The reason why this twitter/facebook strategy could work for yahoo is because they have so many #1 trafficked properties (mail, sports, finance, entertainment, etc). So many people visit those properties. Why not allow your visitors to receive sports related tweets while they’re on yahoo sports or be able to tweet or facebook out to their friends about celebrity gossip while they’re on omg.yahoo.com? Seems like a win/win for twitter facebook and yahoo.