Autonomy Tasers Its Competition

July 2, 2010

I can hear the yelps now, “Don’t tase me, man. No, not again.” Bzzzap. “Yow.”

Now I hear a gasping, “Autonomy cannot be Number One. We are Number One.”

Who is doing the complaining? Probably about 300 vendors of search and content processing systems that is who. Why the howls on this fine summer day?

Navigate to Chron.com and read “Autonomy Is #1 in Search and Discovery Market, According to Leading Market Research Firm.” There is a write up about IDC’s study “Worldwide Search and Discovery 2009 Vendor Shares: An Update on Market Trends.” So, the 300 yelpers have to do more than howl, issue one shot news releases, or drop the ball on marketing, sales, and customer satisfaction. Autonomy — acording to a big gun analyst outfit — is the top dog, the king of the hill, and the cat’s pajamas in search and content processing. This is not my opinion, gentle reader, I am pointing you to a rock solid source, IDC.

What’s the write up say? Here’s a snippet:

Autonomy continues to be the largest enterprise supplier, using its search-based IDOL infrastructure to act as a foundation for content-centric and search-driven business applications including eDiscovery and compliance, Web content management, enterprise content management and rich media, search marketing, intelligence, call center and customer support, and traditional knowledge management applications.”  “Businesses from every industry continue to turn to Autonomy to help them achieve what other technology companies fail to deliver on – identifying the meaning within all forms of information, in real-time, in order to protect and promote their organization,” said Mike Lynch, CEO of Autonomy.  “Autonomy’s unique meaning-based approach to information computing is what continues to fuel our rapid growth and clear market leadership, as validated by the recent IDC report on Search and Discovery market shares.”

And no big disagreement from the addled goose. I quite like some of the Autonomy technology. I like most of what IDC produces. If the data compiled for the report are accurate, Autonomy has a big footprint and happy customers. Among the thousands of Autonomy licensees are AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission.

You may be using Autonomy technology and not even know it. More than 400 companies glue Autonomy to their own systems in order to provide search and content processing functions. Recognize any of these names? Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO.

When the competition is able to stop yammering, perhaps some of these 300 vendors will start selling, marketing, and making Autonomy perspire. Google? Microsoft? Are you paying attention. Autonomy has more than 20,000 customers for its search and content processing systems, applications, and services. Oh, keep in mind that IDC offers data to back up its conclusion that Autonomy is Number One.

Competitors who make Kin phones and then kill their Kin the next day may want to reexamine their strategy. Other vendors may want to stop trying to tell governments how to run their railroads and business licensing policies.

Autonomy seems to have more – ah, how shall I say it? – yes, focus.

By the way, how does that taser feel? Want another zap? Bzzzap.

Stephen E Arnold, July 2, 2010

Freebie

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