News the Yahoo Way

July 7, 2010

Yahoo will be paying attention to user clicks. These data will influence Yahoo’s news. What would the news look like? Navigate to and check out the “Top 10 U.S. Search Terms by Category, May 2010.”

I plucked the top two terms from each of the categories. Is this the news you need to find a job, keep pace with your favorite sports hero, or track business activities?

Here’s the line up of topics for the hypothetical Yahoo News by click for May 2010:

  • PayPal
  • people search
  • Honda
  • Toyota
  • Netflix
  • IMDB
  • Facebook
  • YouTube
  • CNN
  • Fox News
  • Coupons
  • Consumer Reports
  • Carvinal Cruise
  • Pizza Hut
  • McDonalds
  • Tylenol recall
  • Lexapro

No oil spill, economy, health care, or war. Yep, great idea to build traffic. Maybe not so great for being informed about certain issues.

Stephen E Arnold, July 7, 2010



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