News the Yahoo Way
July 7, 2010
Yahoo will be paying attention to user clicks. These data will influence Yahoo’s news. What would the news look like? Navigate to ClickZ.com and check out the “Top 10 U.S. Search Terms by Category, May 2010.”
I plucked the top two terms from each of the ClickZ.com categories. Is this the news you need to find a job, keep pace with your favorite sports hero, or track business activities?
Here’s the line up of topics for the hypothetical Yahoo News by click for May 2010:
- PayPal
- people search
- Honda
- Toyota
- Netflix
- IMDB
- YouTube
- CNN
- Fox News
- Coupons
- Consumer Reports
- Hotels.com
- Carvinal Cruise
- Pizza Hut
- McDonalds
- Tylenol recall
- Lexapro
No oil spill, economy, health care, or war. Yep, great idea to build traffic. Maybe not so great for being informed about certain issues.
Stephen E Arnold, July 7, 2010
Freebie.