Dynamic Pricing for Content Distribution by Google?
September 18, 2010
We noted an interesting patent application published on September 16, 2010 by the USPTO. The title of US20100235266 is “Determining Charge for Content Distribution.” You may want to download the document at http://www.uspto.com. The abstract for the application said:
A method of determining charge for content presentation includes identifying multiple target criteria that a content provider specifies for distribution of content, the multiple target criteria associated in a hierarchy. The method includes determining, for a presentation of the content to a user, which of the multiple target criteria are met by the presentation. The method includes recording a charge to the content provider for the presentation, the charge determined using the hierarchy and charge values associated with the multiple target criteria. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform the method.
What struck us about this system and method was:
- Google asserts it has a way to price content distribution dynamically
- The invention touches upon functions that may be germane to the rumored Google music system
- The approach taken echoes other functions but packaged in Google’s “big data” system.
Applications may be red herrings. Google’s rich media patent documents comprise a useful body of information in some circumstances.
Stephen E Arnold, September 19, 2010
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