Egentia: Another Aggregation Play
September 28, 2010
The newspaper is no longer the most sought after when it comes to finding the latest information. More and more people are putting down their paper and turning to online news to keep them informed. The company Eqentia aims to build a business portal that will have the same prestige for entrepreneurs that Google News has for the average user who wants to be informed about general news and developments.”
The article “Eqentia.com – Like Google News but For Businessmen” on KillerStartups.com explains a little more about the site. Basically, the company wants to allow users to customize their news options and get only the business news they want. Users can get the latest news from their business sector, keep an eye on the competition or see consumer patterns which can be helpful when coming up with marketing or media campaigns. A similar setup is already used by Silobreaker, which is dedicated to providing users with relevant news. Users perform automated searches in order to find in depth and relevant news instead of unsubstantiated chatter. Both sites give new meaning to the phrase “have it your way.”
The challenge seems to be marketing, not technology. There is an abundance of choices.
April Holmes, September 28, 2010
Freebie
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