IBM – Netezza Deal and Its Implications for Netezza Partners

September 28, 2010

We learned that Attivio had a tie up with Netezza. We have heard about other search vendors partnering with the storage and analytics firm as well. Attivio is a business intelligence, content processing, and search vendor founded by some of Fast Search & Transfer’s former technologists. You can get more information about the company at www.attivio.com.

EnergySavingWeekly had reported that the combination of Netezza and Attivio would integrate unstructured content with structured data that resides in a data warehouse. According to the article:

We introduced the world’s first data warehouse appliance and challenged the status quo,” Jim Baum, president and CEO of Netezza, in a statement. And now, driven by our customers, we are shaping solutions to solve bigger, more complex enterprise-wide challenges. With the explosion in volume and variety of unstructured information driven, particularly, by the Internet and social networking, we’ve heard a clear demand for a unified approach that can scale from fairly small implementations all the way to petabyte deployments.

Will IBM allow Netezza and its partners to operate without much change? Or, will IBM which is struggling to beef up its content processing, classification, and indexing systems go in a new direction? IBM has a large number of different search, text processing, and analytics companies and their technologies. Will these be unified or is IBM buying market share? We don’t know. IBM’s strategy is looking more and more like the Yahoo approach to gathering promising companies and then moving on to another green field.

Will Attivio be drawn more deeply into IBM,  or will Attivio be squeezed out? Stay tuned, as once again, we are keeping a close eye on this one.

Stephen E Arnold, September 28, 2010

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