Google TV: A New Spin on the Vast Wasteland

October 23, 2010

My hero was Newton Minow, one “n” thus differentiating him from the Leuciscinae, surely one of my favorite fish. My hero coined the phrase “vast wasteland” in a speech given in 1961. My dirt poor family got a television in 1958, so I had only three years of American Bandstand before the wasteland bon mot. I have never been hooked on TV. Lots of folks are, including one of my two friends and at least one member of my immediate family. For me, snap on the boob tube, and my eyes drift shut. The flickers and audio knock me out cold.

I have a fancy TV in my office. If I did not, the tech folks suck up bandwidth watching soccer on their workstations. Clever I solved this bandwidth problem with the big flat screen and a cable connection. I have been reading about the battle for the couch potato. Unlike Hannibal at Cannae, the Google TV phalanx seems to have marched into a thicket of troubles. Keep in mind that I know zero about the Google TV and my information comes from secondary sources. As a result, my writing this blog post is a reflection of what’s flitting around the World Wide Web news sites.

I noted two write ups that struck me as potentially problematic for the Google and for the lucky consumers who have snagged one of the gizmos that deliver the Google experience to the couch spuds.

Yahoo, probably an authority on rich media after the Semel years, posted “24 hours with Logitech’s Google TV-Enabled Revue.” Mouse maker Logitech has created a box that allows the lucky consumer to access the Google TV service.

For me, the key passage was:

As many have reported, several of the biggest TV networks — think ABC, CBS, and NBC  —have blocked Google TV users from watching their online videos; needless to say, Hulu access has been blocked as well. (Online videos at Fox.com still seem to be working, at least for now.) Reuters reports that Google is in negotiations with the networks to restore access, but my guess is that the networks will hold out for the inevitable arrival of Hulu Plus — for which you’ll have to pay $10 a month (at least for now) — on Google TV.

Okay, the Google TV is available but the networks are not playing ball. Google’s Math Club team can dominate the TV executives while sending tweets and eating pizza. But when it comes to double dating with the Google, the TV executives are shy indeed. Fear? Money? Who knows.

The second write up that caught my attention was the Electronista write up “Sony’s Google TV Booted into Recovery, Opens Door to Hacks.” I can understand some rough edges with the interface and the need to update the gizmos before the lucky consumer can tap into Google’s search festivity. But a system that can allow the user to install updates and take control of the device seems to be a curious oversight. Maybe the Math Club team that worked on Buzz and Wave contributed to the Google TV? If you want to see how to hack the just released device, Electronista provides a couple of helpful YouTube videos. Left hand, right hand knowing what’s up? Go figure.

Keep in mind I don’t worship TV. I have not played with the Google TV. I can’t attest that the two cited write ups are accurate. Against this bleak factual background, my observations are:

  • I wonder if the Google TV is the equivalent of the Microsoft Kin?
  • Google is now moving into consumer territory. Does the Math Club understand the couch russet?
  • Looking at the screenshots, some interface work seems to be in order. Someone told me that the Google TV browser lacks a browser bar. Well, the fix methinks is to know the key combination Control L. Intuitive for the Math Club, not so much for a soap opera fan.

The Apple TV is $99 and seems pretty easy to use. Yep, Apple and Google are chasing consumers. I don’t want to place a wager. I do like fireside apples, a book, and a TV on mute. Will apples take root in the vast wasteland?

Stephen E Arnold, October 23, 2010

Freebie

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