Arnold January 2011 For-Fee Columns

December 30, 2010

My for-fee columns due on January 1, 2011, are now written. I had to accelerate the pace this month because I have been on the road, enjoying the snow in France and the UK. I will be heading for warmer climes at the end of the month. Keep in mind that the for-fee work is more serious and fact-rich than the content in my Beyond Search Web log. Due to the agreements I sign for these for-fee writings.

Here’s the run down for my for fee August 2010 columns. These will appear over the next four to 12 weeks. Each for-fee publication has a different editorial cycle.

  • Enterprise Technology Management. “Google Enterprise Apps: Forcing Competitors to React”. I am now doing a monthly column for the print and online editions of ETM, which is a publication aimed at global information technology managers. I kick off 2011 by looking at what I think is the real reason Google is pushing its applications for the enterprise so aggressively.
  • Information Today, “Search Interfaces: What Will Work in 2011?” The big news in enterprise search is the user experience. I take a look at a surprising change in how one will “find” information in 2011. You may not have to search at all!
  • Information World Review (Bizmedia), “SAP: After Admission of Guilt, What’s Next?” SAP admitted guilt in its dust up with Oracle. So, I consider the question, “What’s next for SAP?”
  • KMWorld, “EasyAsk: Cut Loose with Semantics and NLP in 2011?” EasyAsk is now a stand-alone company again. With potent natural language processing capability, what new functionality will NLP provide you? I try to answer this question for KMWorld.
  • Smart Business Network, “Is 2011 the Year for You to Create a Social Media Policy?” With Facebook becoming a must-have marketing vehicle, should large and small businesses alike whip up a social media rule book? The idea sounds good, but is it necessary.

The full text of these articles is available directly from their respective publishers.

Stephen E Arnold, December 30, 2010

Freebie but I get paid to write these for fee thingies.

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