Yahoo Chatters On
February 27, 2011
Computerworld has posted an interview with Yahoo’s newish CTO, Raymie Stata. In it, Stata discusses his role in Yahoo’s evolution.
For one thing, the previous CTO position is now occupied by two people: The CTO and a new CPO. CPO means chief product officer. Okay. Stata sets direction while the CPO manages the engineers. This shift frees him to focus on technology and market exploration. Okay.
The interviewer asked about criticisms that Yahoo has been behind the curve on innovation. Stata believes the charge ignores much that the company has been doing, like investments in demand- and supply-side platforms and early cloud-related innovations. However, he also admitted that:
“When it comes to new product categories and deeply innovative features in existing product categories, Yahoo hasn’t delivered and the first step in getting better is to acknowledge that. In strategy conversations late last year, we did acknowledge that, and we’ve put in place innovation programs inside the company to support the development of new product categories and of very innovative features.”
Hmm, we’ll see how these plans work out. For our money, doing is better than talking.
Cynthia Murrell, February 27, 2011