Synthesio Releases New Social Media Monitoring Tool
May 22, 2011
More social media monitoring. “This New Dashboard Lets You Monitor Social Media Conversations About Your Brand Everywhere describes a dashboard called Unity. The solution is from Synthesio, and it could quickly become an essential marketing tool.
Unlike TweetDeck, Unity is not free. However, the cost may be worth it. The article points to two components that put this app far ahead:
- “It monitors much more than Facebook or Twitter, in particular it crawls user forums, which is trickier and in practice is often much more important for many brands;
- It works in over 30 languages. Synthesio has teams of translators around the world and around the clock that monitor conversations in many languages and make it all accessible to marketers in one dashboard.”
For your money, you get information about how to customize your dashboard. Regular analytic reports are available for an added cost. Such monitoring of the real time environment may soon be essential for companies to stay competitive, “or well”, bring the future home today..
Cynthia Murrell, May 22, 2011
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One Response to “Synthesio Releases New Social Media Monitoring Tool”
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Hi Stephen,
Thanks for the mention – I’m the Community Manager for Synthesio 😉 In fact, Unity isn’t a “plug n play” application like TweetDeck because it’s an engagement platform built to sit on top of Synthesio’s monitoring. Articles in Unity, then, have already been filtered and categorized by Synthesio’s technology before even entering into the tool, meaning that what pops up is what allows a community manager to take action immediately.
Although Unity in itself may not be for every marketer, it’s sure that monitoring conversations should be! 😉
Best
Michelle@Synthesio