The Android Revenue Rocket and Gravity

May 30, 2011

The Android blast off has been spectacular. In the span of 24 months, Android is everywhere. Poor Apple. Although the company is rolling in dough, its mobile market share has been kicked to the curb by Googzilla. Everything Apple did as an innovator has migrated to the Googleplex. With mobile search accounting for a significant amount of Web traffic, Google is the winner.

Well, that’s what it looks like to some former Web masters, art history major who have become consultants, and poobahs focused on poopahing.

Then there is “Why It’s Harder to Make Money on Android than on Apple’s iOS.” I don’t put much effort into tracking the musings of Time Warner, but I did find this article interesting.

The data in the story came from an outfit called Distimo. I have a healthy skepticism for most sampled data related to anything Webby. You can read the original write up to get the numbers and specific numbers each appears to be.

Here’s the key point in my opinion:

Roughly Drafted’s Dilger, an Apple partisan who clearly has a stick in this fire, suggests that the rapid ascendance of the Android Market is an illusion. Android may be gaining in sheer volume, he says, but not in quality. He quotes the app guidelines Apple issued last September:

“We have over 250,000 apps in the App Store. We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.”

Google has no such policy, Dilger writes. “All one has to do is pay a fee and shovel junk into its online listings. Suddenly it’s obvious why Google is ‘beating’ Apple in free titles: 134,342 to 121,845 according to Distimo: they’re only comparing Fart Apps, ringtones and wallpapers. Of course Google is winning in that regard.”

The bottom line on the write up is that Android developers are not exactly rolling in cash–yet. Other observations:

  • “Controlled chaos” has to demonstrate that it works better than Apple’s control method
  • Android needs to produce some vocal, developers who are rolling in dough before the developers look for more lucrative things to do
  • Fragmentation and the telecommunications industry’s penchant for doing proprietary things to benefit themselves reduces Google’s span of control.

Stephen E Arnold, May 30, 2011

Sponsored by ArnoldIT.com, the resource for enterprise search information

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