Beyond but Focused on the Semantic Web

June 25, 2011

Hmm, here’s another “beyond search,” but not from us.

Ronnieo5’s Blog entry “Semantic Web: Internet beyond Search and Social” explains a couple of problems with the semantic Web trend:

Semantic web leverages ontologies and meta-data to build paradigms of user online behavior and customizes the internet experience according to the user. Thus Semantic web moves users very quickly toward a world in which the Internet is showing us what it thinks users to see, but not necessarily what users need to see.

He continued:

Thus, the same Google search performed by two different users could turn up entirely different results, as the search giant tweaks its suggestions on each individual’s behavior. Personalization can also require sacrificing privacy: customization works best when users are willing to hand over data about what they click, how long they spend reading it, what sites they follow, and more.

We are not sure semantics is the future, and these are two reasons why. Searches that return different information depending on who and where you are can keep you from seeing the whole picture. Also, privacy sacrifices are a sore subject worldwide.

Won’t there be blow-back against both of these concerns as semantic Web searches spread? If Google testifies before Congress, how will the company explain its semantic and predictive methods? Just search won’t do the job any longer. Algorithms now require “social” graces.

Cynthia Murrell, June 25, 2011

From the leader in next-generation analysis of search and content processing, Beyond Search.

Comments

One Response to “Beyond but Focused on the Semantic Web”

  1. Shiv Kumar Ganesh on June 29th, 2011 10:23 pm

    Visual tools are a great add on to the semantic web. I too have a site Digital Flicks. In this site I blog about semantic web. I use Protege and TwoUse for my semantic web appliaction

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