Social Content Feed Tool from Know about It

August 2, 2011

When all your Facebook, Twitter, and other social streams become so convoluted, you might miss out on that link, photo, or music video you would’ve loved. You’ll never know – until now…maybe. Marshall Kirkpatrick looks at the new start-up, Know About It, in “New Service Sniffs out Secret Gems from across Your News Feeds.”

The service brings in all your subscribed content from major social networks, then offers a number of different ways to sort what it finds. My favorite is the filter called “Potentially Missed – links from people who don’t share a lot of links.

Know About It explains on its Web site they collect all the links passing through your social streams and perform a “bunch of analysis on each one to determine which are most likely to be of interest to you.”

Sounds helpful. The idea of sorting all your inbound information in a variety of ways is appealing. You can also look at the service’s recommendations based on your expressed interest or get a personalized email digest.

Mr. Kirkpatrick has not yet tested the service but likes the idea. What isn’t mentioned? Privacy. So what is the ‘bunch of analysis’ and where do all those links end up? Advertisers? If the start-up is successful, time will tell. But with the social web moving at a never-ending pace and growing, social media users wanting to sort their feeds likely won’t mind too much. We think these types of tools are likely to grow in importance as free real time search becomes a difficult service to monetize.

Philip West, August 2, 2011

Sponsored by, publishers of The New Landscape of Enterprise Search


2 Responses to “Social Content Feed Tool from Know about It”

  1. Will Cole on August 2nd, 2011 10:23 am

    Thanks for checking checking us out. You asked about privacy and yes, advertisers will have a role in our future. However the only information we give out is whether a particular link (in this case paid link) would be relevant to a user. We’re dealing only with public links and sources, and never divulge any private information you give us or we get from the sources you hook up.

  2. Alain Wong on August 2nd, 2011 1:57 pm

    Nice service!

    Wajam takes this concept one step further by showing you search results from your social streams directly in your favorite search engine or popular websites where you’d find this useful. Screenshots here:

    Potential future partnership maybe?

  • Archives

  • Recent Posts

  • Meta