Social Content Feed Tool from Know about It
August 2, 2011
When all your Facebook, Twitter, and other social streams become so convoluted, you might miss out on that link, photo, or music video you would’ve loved. You’ll never know – until now…maybe. Marshall Kirkpatrick looks at the new start-up, Know About It, in “New Service Sniffs out Secret Gems from across Your News Feeds.”
The service brings in all your subscribed content from major social networks, then offers a number of different ways to sort what it finds. My favorite is the filter called “Potentially Missed – links from people who don’t share a lot of links.
Know About It explains on its Web site they collect all the links passing through your social streams and perform a “bunch of analysis on each one to determine which are most likely to be of interest to you.”
Sounds helpful. The idea of sorting all your inbound information in a variety of ways is appealing. You can also look at the service’s recommendations based on your expressed interest or get a personalized email digest.
Mr. Kirkpatrick has not yet tested the service but likes the idea. What isn’t mentioned? Privacy. So what is the ‘bunch of analysis’ and where do all those links end up? Advertisers? If the start-up is successful, time will tell. But with the social web moving at a never-ending pace and growing, social media users wanting to sort their feeds likely won’t mind too much. We think these types of tools are likely to grow in importance as free real time search becomes a difficult service to monetize.
Philip West, August 2, 2011