EasyAsk Sweetens Sugar CRM
August 31, 2011
The world of customer relationship management (CRM) just got a lot sweeter a few months ago with the announcement that Sugar CRM is partnering with EasyAsk. SugarCRM is a leader in the world of customer relationship management. SugarCRM said:
SugarCRM helps your business communicate with prospects, share sales information, close deals and keep customers happy. SugarCRM is an affordable web-based CRM solution for small- and medium-sized businesses. Offered in the Cloud or on-site, it is easy to customize and adapt to the way you do business.
“EasyAsk and SugarCRM to Provide Natural Language Search and Analysis,” covers the news of this exciting joint venture. We learned:
EasyAsk and SugarCRM announced . . . at SugarCon 2011 that they will team up to offer EasyAsk for SugarCRM, a new version of EasyAsk with natural search and analysis software integrated with SugarCRM. The integrated product will deliver SugarCRM information through EasyAsk’s language interface and tools. With EasyAsk for SugarCRM, users can ask questions in English and get immediate answers FROM THEIR SugarCRM system.
The natural language processing (NLP) offered by EasyAsk allows users to query and communicate in English, smoothing the language barrier between man and machine. EasyAsk’s NLP technology and engineering really move the SugarCRM cloud offerings to the next level.
We are glad to see such a natural partnership taking place between two innovators. Other businesses, especially those in eCommerce and mobile apps, would do well to incorporate the EasyAsk language interface and tools into their offerings. Doing so would most certainly increase user satisfaction and reduce their own engineering and design stress.
Other independent software vendors have embedded the EasyAsk natural language interface into their offerings with considerable success. Among the companies using EasyAsk’s NLP technology are Siemens, Personnel Data Systems, Ceridian, and Gensource.
Although IBM has been intent on wowing the consumer with the Jeopardy game show demonstration, EasyAsk has been building a market for real-world natural language solutions. In addition, EasyAsk has also delivered a version of its NLP tools on NetSuite, one of the leaders in software as a service enterprise resource planning solution providers.
The EasyAsk-SugarCRM partnership came together smoothly, with both firms able to sweeten their product offerings while solving problems for licensees. We will continue to cover EasyAsk. We think the search firm will continue to prove itself a market and technology leader.
Stephen E Arnold, August 31, 2011
Sponsored by Pandia.com
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