Punchfork: Recipe Search Becomes Popularity Game
September 9, 2011
It’s surprising that we’ve made it to 2011 without anyone doing this before now. Forbes shares the story “Punchfork Innovates Recipe Web Search Business Model with API & Social Data.”
They have taken the best morsels from what seems like millions of Julia Child inspired blogs and arranged them all in one comprehensive website. They’re called Punchfork.
Instead of relying on advertising for funds, they offer paid access to their API, which allows developers to use recipes from Punchfork’s publishers on their own website.
Unlike Yummly and Google, which collect recipes through semantics and algorithms, this data aggregate is possible through the social media websites we all frequent.
Forbes provided us with this nugget of information:
Punchfork founder Jeff Miller aggregates the recipe mentions of participating recipe publishers from across Twitter, Facebook, and Stumbleupon, and then rates recipes according to the number of shares… the number of times a recipe is shared across social networks as “social proof” that a given recipe is worth trying.
In a sense, Punchfork has democratized online recipes. Your voter registration is your login information to Facebook and your power lies within the share button.
This may just very well revolutionize the way people search for recipes—or keep bloggers without friends at the bottom of the totem pole. Search is being consumerized just like Twinkies.
Megan Feil, September 9, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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