Autonomy Wins Augmented Reality Accolade

September 29, 2011

Autonomy’s Aurasma is a British application that is the first augmented reality (the overlaying of digital data on the real world) browser of its kind. It recognizes images from a camera the same way that search engines recognize words.

So-called “Auras” are then created, sometimes even in 3D, for objects. While other apps such as Layar have attempted to achieve the feat, Aurasma is the first to really do it properly.

Since the app’s launch in June 2011, Aurasma has already achieved two million downloads and has received some recognition. According to the business weekly article Aurasma Wins $1M Media Prize in Silicon Valley, Aurasma was named the DEMOgod Award winner and also voted the People’s Choice Award winner after demonstrating its newest 3D interactive technology at DEMO in Silicon Valley. Matt Mills, director of Aurasma, said in the article:

Aurasma is about to change the way we see and interact with the world by merging the physical with the virtual world. That’s a big message to communicate to the DEMO audience in only six minutes, so we purposely chose ordinary objects as the triggers – a newspaper, a wireless router and a floor plan.

This product is definitely worth keeping an eye on. I’m interested to see how Aurasma impacts the evolution of augmented reality software. If the deal with Hewlett Packard goes through, augmented reality may add some functionality to HP’s services unit’s US government work.

Stephen E Arnold, September 29, 2011

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