Google and Gambling Advertising
September 30, 2011
We just wanted to document an item which may not be one of those “take it to the bank” reports. Gambling and Google don’t seem to mix but then there have been other combinations which surprised us.
I stumbled upon a shocking blurb the other day that relayed a new announcement from Google. Apparently, as of September 27, the search giant will begin expanding the inventory of advertisements eligible to show on the AdSense network to include gambling-related ads from trusted advertisers. Google has traditionally shied away from such “vice” related advertising in the United States but reintroduced such advertisements in the United Kingdom in 2008 after imposing a similar ban in 2007.
According to the Search Engine Round Table Post Google Enabling Gambling Related Ads, Google will not be opening the floodgates to the seven deadly sins. The company clarified that there will be some limitations by releasing the following statement:
Please note that the AdSense program policies will continue to prohibit the placement of ads on sites that accept money or allow users to place bets in exchange for an opportunity to earn cash or other prizes, directly from the site. In addition, these new ads will only be shown to users in regions where gambling is legal, which is determined by the location of the end-user. A full list of these locations can be found at the following link. Finally, publishers may not opt in to receiving ads from this new category if their sites are intended for individuals under 18 years of age.
While this decision is sure to quickly generate millions of dollars of additional revenue for Google, I wonder what the reaction will be from the public. I may need to take a headache medicine. I wonder if I can search Google for health remedies?
Jasmine Ashton, September 30, 2011
Sponsored by Pandia.com
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