Autonomy Beefs Up Marketing Services
October 3, 2011
Autonomy Corporation, soon to be a unit of Hewlett Packard, is spearheading the meaning based computing movement. The Cambridge, UK business analytics company revealed today its plan to extend Autonomy Optimost’s cloud-based optimization and analytics capabilities. Among the enhancements are new modules designed to help businesses significantly increase their return on their investments in social, mobile, and search engine marketing.
The news release Autonomy Unveils Technologies to Radically Improve Social, Mobile, and Search Marketing Performance asserted:
Online marketers spend more than 60% of their budgets on search, and now must address emerging channels like social and mobile. Autonomy gives marketers a differentiated approach, by providing a single platform for online marketing optimization. Marketers can gain insight into a constantly proliferating volume of unstructured customer data, including tweets, blogs, videos, phone calls and web visits, connect the dots and automate and optimize their spend, resulting in the highest rate of conversions for the business.
Powered by IDOL, Autonomy Optimost uses the industry’s most advanced pattern-matching, testing and optimization capabilities. It uses a unique approach to marketing that allows organizations to gain a better understanding of their customers and data. This company is leading a radical new movement that is sure to transform the way organizations approach advertising.
Jasmine Ashton, October 3, 2011
Sponsored by Pandia.com
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