Facebook Beats Google Plus on Android
December 23, 2011
Google is still hurting in the social media race, and this time it is even on its own mobile device.
ZDNet’s article, “Facebook is Now the Most Popular Android App”
The latest data comes from Nielsen, which ranked mobile apps by active reach: the percentage of Android owners who used the app within the past 30 days. The metrics research firm analyzed usage data from its proprietary device meters put on the smartphones belonging to thousands of participating consumers. As you can see in the chart [in the article], Nielsen broke down users by age group. Facebook had an 80 percent active reach for 18-24 year-olds, 81 percent for 25-34 year-olds, and 77 percent for 35-44 year-olds.
If accurate, very interesting. Facebook released its most recent app for Android last week, so as a twenty-something avid Facebook user, I am not surprised with this finding. I am, however, surprised with Google’s initial predictions that Google Plus would be strong competition for Facebook. The Google Plus Android App didn’t even rank on Nielsen’s top fifteen active reach rankings. What is going on, Google?
Andrea Hayden, December 23, 2011
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