In a Web Without Google
December 30, 2011
ExtremeTech has some predictions about “The Post-Google Apocalypse.” Though the Web has been dominated by Google for fifteen years, the article insists that state of affairs is about to change. Writer Sabastian Anthony points to the trend toward targeted and authoritative searches as one factor. More important, though, is the shift to mobile apps. Ease of use, both in using and installing apps, is the driving factor behind this shift, he says. That, and the waning of Windows.
So, what will this post-Google world look like? Anthony predicts a surge in the growth of app stores, each with its own standards and rules. Such diversity will create headaches for developers as well as erode that ease-of-use that propelled users this direction in the first place. The write up proposes an answer:
There is a solution, though, and it revolves around open standards — HTML5 and JavaScript, to be exact. The only way that developers — and consumers — will be able to keep up with six or more platforms, is to have a common language. We are already seeing this with many mobile apps where there’s basically just a native wrapper around an HTML5 website — this is just a stopgap solution, though, and can cause more problems than it solves.
Will the world of apps develop such standards, or are we doomed to more hassles than we’re leaving behind on our desktops? Or, perhaps, will Google find a new way to reign supreme?
Cynthia Murrell, December 30, 2011
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