Expert System Italy

February 9, 2012

In 1989, Marco Varone, along with Stefano Spaggiari and Paolo Lombardi, founded Expert System Italy. The three wanted to develop semantic software to extract knowledge from text by replicating human processes. Varone is the father of the company’s Cogito technology.

Unlike traditional technologies based on keyword and statistics that can only guess the content of a text, Cogito reads and interprets knowledge trapped in unstructured text, finding hidden relationships, trends, and events. It relies on deep linguistic analysis and semantic disambiguation of text to ensure a complete understanding of a text. The technology can be used on files, e-mails, articles, reports, and Web pages.

After developing Cogito, Expert System partnered with Microsoft and integrated the linguistic and semantic technologies into Microsoft Office. The Cogito Categorizer is also integrated to the SharePartXXL Taxonomy Extension for Microsoft SharePointby the SharePartXXL Cogito Connector. In April 2011, the company was awarded a US patent for the Cogito semantic platform.

Products include Cogito Semantic Search, Cogito semantic Advertiser, and Cogito Answers, and Cogito Intelligence Platform. Expert System positions Cogito Semantic Advertiser as an alternative to Google’s AdSense search keyword ad management tool. The company applies semantic technologies to its contextual ad formula, discerning greater meaning from the text in an article to provide more relevant ads. Cogito Answers can be used to improve customer service, combining semantic analysis of sentiment and customer satisfaction monitoring with advanced natural language customer interaction features.

Profitable from the start and with recent growth at a compound annual growth rate of 50%, Expert System has a client list that encompasses a variety of industries. Customers include Vodafone, Eni Group, Pirelli, Telecom Italia, the Italian Ministry of Defense, RIM and CVS Pharmacy. Competitors are Google, Cisco, Flurry, Nuance Communications, and RAMP. Expert System has a strong following in the mobile search space.

Rita Safranek, February 9, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.