More Data Concentration Ahead

March 18, 2012

TMCnet announces that “Smartphone Usage Eclipses ‘Dumbphone’ Usage, Fueling Unified Data Storage ‘Tipping Point.’” IceWEB, Inc., a provider of unified data storage appliances, came to this conclusion after reviewing this recent study from the Pew Research Center’s Internet & American Life Project which found that the majority of mobile phone users in the US are now smartphone users. This means a surge in demand for cloud-based unified storage. The write up quotes:

’With nearly half of all adult Americans using smartphones to capture and share billions of storage-heavy pictures and video, all that media takes up more and more storage in the cloud,’ said Steven Toole, Chief Marketing Officer at IceWEB. ‘Unstructured data such as photos and video lends itself to IceWEB’s unified data storage appliances, where data centers hosting smartphone users’ media can easily and more cost effectively manage and scale as these trends continue.’

Unified storage is a harbinger of consolidation, which is good for search and for eDiscovery. It is easier to dig through fewer bins.

IceWEB boasts that it can provide quality, enterprise-level unified data storage solutions at hefty savings over the competition. They declare that their unified storage arrays save storage costs, space, and power. The company is headquartered in Washington, DC.

Cynthia Murrell, March 18, 2012

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