Connotate Acquires Fetch Technologies

March 27, 2012

I know, “Who? Bought what?”

Connotate is a data fusion company which uses software bots (agents) to harvest information. Fetch Technologies, founded more than a decade ago, processes structured data. The deal comes on the heels of some executive ball room dancing. Connotate snagged a new CEO, Keith Cooper, according to New Jersey Tech Week. Fetch also uses agent technology.

Founded in 1999, Fetch Technologies enables organizations to extract, aggregate and use real-time information from Web sites. Fetch’s artificial intelligence-based technology allows precise data extraction from any Web site, including the so-called Deep Web, and transforms that data into a uniform format that can be integrated into any analytics or business intelligence software.

The company’s technology originated at the University of Southern California’s Information Sciences Institute. Fetch’s founders developed the core artificial intelligence algorithms behind the Fetch Agent Platform while they were faculty members in Computer Science at USC. Fetch’s artificial intelligence solutions were further refined through years of research funded by the Defense Advanced Research Projects Agency (DARPA), the National Science Foundation (NSF), the U.S. Air Force, and other U.S. Government agencies.

The Connotate news release said:

Fetch is very excited to combine our information extraction, integration, and data analytics solution with Connotate’s monitoring, collection and analysis solution,” said Ryan Mullholland, Fetch’s former CEO and now President of Connotate. Our similar product and business development histories, but differing go-to-market strategies creates an extraordinary opportunity to fast-track the creation of world-class proprietary ‘big data’ collection and management solutions.

Okay, standard stuff. But here’s the paragraph that caught my attention:

Big data, social media and cloud-based computing are major drivers of complexity for business operations in the 21st century,” said Keith Cooper, CEO of Connotate.  “Connotate and Fetch are the only two companies to apply machine learning to web data extraction and can now take the best of both solutions to create a best-of-breed application that delivers inherent business value and real-time intelligence to companies of all sizes.

I am not comfortable with the assertion of “only two companies to apply machine learning to Web data extraction.” In our coverage of the business intelligence and text mining market in Inteltrax.com, we have written about many companies which have applied such technologies and generated more market traction. Examples range from Digital Reasoning to Palantir, and others.

The deal is going to deliver on a “unified vision.” That may be true; however, saying and doing are two different tasks. As I write this, unification is the focus of activities from big dogs like Autonomy, now part of Hewlett Packard, to companies which have lower profiles than Connotate or Fetch.

We think that the pressure open source business intelligence and open source search are exerting will increase. With giants like IBM (Cognos, i2 Group, SPSS) and Oracle working to protect their revenues, more mergers like the Connotate-Fetch tie up are inevitable. You can read a July 14, 2010, interview with Xoogler Mike Horowitz, Fetch Technologies at this link.

Will the combined companies rock the agent and data fusion market? We hope so.

Stephen E Arnold, March 27, 2012

Sponsored by Pandia.com

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One Response to “Connotate Acquires Fetch Technologies”

  1. Connotate Acquires Fetch Technologies | Ontologique – the Ontology Boutique on March 27th, 2012 9:30 am

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