Foursquare Helps Businesses Stay Connected with Their Customers
April 28, 2012
Review sites like Yelp and Urbanspoon become incredibly important when determining the success or failure of a local business. But how can you make reviewing your business fun and easy? Search Engine Journal recently reported on the location based social networking site Foursquare in the article “How to Use Foursquare to Get Reviews for Your Local Business.”
According to the article, 76% of consumers use online reviews to determine which local business they will patronize. Unlike other review sites, Foursquare has a free check in feature that gives your business instant promotion. It also has two added benefits that further distinguish your business:
“First, because it’s integrated with Twitter, it gives you direct access to your customers. Second, by nature of who’s most likely to actually check in, it more specifically gives you access to your most loyal brand advocates. After all, if a customer goes as far as to publicly announce that he or she’s visiting your storefront, it’s pretty safe to assume that they had a positive experience. These are the people you want to leave reviews!”
Foursquare also makes it easy to set up notifications that allow you to see what your customers are saying about your business. Having direct access with your customers allows you to create a dialogue with them that will make them feel appreciated and want to return.
Jasmine Ashton, April 29, 2012
Sponsored by Ikanow