Bing Given a Facelift to Draw Search Traffic
May 11, 2012
Bing’s popularity has cooled in the shadow of Google and the company is attempting to change its image.
According to recent article, “Microsoft Gives Bing Search Engine Major Overhaul,” Bing is being revamped to increase popularity of the search site and draw traffic away from Google. The firm states the changes will get rid of “unnecessary distractions.” This includes the old navigation menu, the header, and categories for refining search. The article states:
“‘Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for,’ Microsoft’s Bing Team noted in a recent blog post.
‘Based on that feedback, we’ve tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful. This refreshed design helps you do more with search–and gives us a canvas for bringing future innovation to you.’”
The attempt from Bing to attract traffic and revenue is not lost on us. We are impressed with the boosted performance and sleek look and look forward to more provident changes from the Microsoft company.
Microsoft has also embraced the “old” Excite three column interface from the 1990s. You can read about the Facebook “column” in “Introducing the New Bing: Spend Less Time Searching, More Time Doing.”
The issue is, of course, when a person wants to search for a company with an unusual spelling–for example, Innttensity–the task becomes more difficult if the spelling is not known by the user. Research is now more social, not necessarily better in our view.
Andrea Hayden, May 11, 2012
Sponsored by IKANOW
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