Spammers Target Social Networks

June 21, 2012

It is no surprise that the increased use of social media sites like Facebook and Twitter is decreasing the amount of “quality” content being created. According to the recent BGR article “Social Media Spam: 40% of Facebook, Twitter, and Other Social Networks are Spam” excellent information may be in the minority sooner than we think.

According to the article, one of the reasons that social networks are decreasing in quality content is due to the fact that they are being increasingly targeted by spammers. Apparently, social spamming is much more effective than email spamming.

According to Mark Risher, chief executive officer of anti-spam software company Impermium:

“Spammers are responsible for creating as much as 40% of the accounts on popular social media sites like Facebook and Twitter. Social spam can be a lot more effective than e-mail spam.The bad guys are taking to this with great abandon. Roughly 8% of messages sent on social networks are spam according to Risher, and that figure has doubled in the past six months, the spam expert estimates.”

While social networking sites are trying to increase their efforts to stop spammers, it doesn’t seem to be making much of an impact. Tough to search spam or what is defined as spam.

Jasmine Ashton, June 21, 2012

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