Thomson Reuters Touts Its Innovative Knack
June 21, 2012
Here’s an unusual announcement from the giant Thomson Reuters. The Sacramento Bee informs us that “Thomson Reuters Delivers Efficient Enterprise Access to Industry Standards with Advanced Techstreet Subscriptions.” Techstreet, part of Thomson Reuters’ Intellectual Property & Science division, provides industry codes and standards worldwide. The press release emphasizes:
“The Techstreet Subscription service, which provides unlimited access to a controlled set of documents for multiple users in one or more locations, now has faster and more responsive search options to locate documents quickly. These include suggested search, filtered search and the ability to save searches for future use. Users can also learn of newly added, relevant industry standards with a new document notification center for managing content alerts. A redesigned user interface offers a clean and modern look for easy navigation.”
This subscription angle is an interesting marketing approach– standards documents plus traditional search. Perhaps we will see more such methods in the future.
Techstreet emerged to take advantage of advanced Web technologies to rapidly deliver industry codes and standards to engineers and technical professionals. Thomson Reuters leverages their status as the world’s most trusted news source to supply critical information to professionals in financial, legal, accounting, science, and media markets. The company is headquartered in New York city, but also maintains major operations in London and Eagan, Minnesota.
Cynthia Murrell, June 21, 2012
Sponsored by PolySpot
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