Another University Jumps on the Social Media Analytics Bandwagon
July 3, 2012
Digimind’s Web Intelligence Blog recently reported on a new partnership with the Faculty of Business and Law at De Montfort University in order to prepare the next generation of competitive intelligence students in the article “Digimind Partners With De Montfort Univeristy.”
According to the article, this partnership was initiated in order to introduce Strategic Marketing students to research techniques that are used by today’s intelligence practitioners. The hope is that it will help prepare them for their future careers by letting them use Digimind’s automated software platform.
Dr. Sheila Wright, the spearheader of the initiative, stated:
“By giving students access to the Digimind platform we’re giving them experience of the real world as well as opening their eyes to the range of sources available beyond Google. I want to prepare students for the daily reality of working in an intelligence department by giving them access to the tools needed to build real-time information dashboards, competitor benchmarks and company profiles. The skills the students acquire throughout the course offer them a distinct advantage in today’s competitive job market.”
It appears that Digimind has a new positioning and it is Marketing Intelligence. The question we have is, is this about education and learning or revenue generation? perhaps, it is some combination of the two.
Jasmine Ashton, July 3, 2012
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