Study Shows Google+ Outperforming Facebook in User Satisfaction

July 25, 2012

Ready to believe some random, pop-up survey data? The Register serves some up in “Study: Users Prefer Google+ Over Facebook.” The article reports on this study from the American Customer Satisfaction Index (ASCI). The write up tells us:

“According to ACSI’s figures, Google+ tied Wikipedia with a score of 78 out of 100, leading the pack of all the social websites surveyed. By comparison, Facebook scored only a 61, which was actually 7.6 per cent lower than the previous year.”

No 2011 figure for Google+ is available, since the site was added to this survey just this year. The article goes on:

“ACSI attributes some of Google+’s high satisfaction marks to its ability to integrate Google services such as search, YouTube, and Gmail. It also calls out the ‘well liked’ Google+ mobile app, which Google says now accounts for the majority of its social network’s traffic.”

Writer Neil McAllister notes that another recent study, from Web site analytics firm Compete, found unique visitors to Google+ increasing by 43 percent from this past May to June. Sounds great for Google, on the surface.

But how much stock can we put in these statistics? And, reliability aside, what value do they add to society? It almost seems as if these surveys are designed for companies who want to annoy customers, like a digital “this call my be recorded for quality purposes” (which really means “we listen only if we are required to or need grounds to fire a cube dweller.”)

Cynthia Murrell, July 25, 2012

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Comments

One Response to “Study Shows Google+ Outperforming Facebook in User Satisfaction”

  1. Bulcsú Balázs on July 25th, 2012 3:11 am

    Guys! If we want more people on Google+ we have to make the step together! All facebookers want to leave that sinking ship, just they can’t move here, because they don’t have friends here. But, if we make an Official Move to Google+ from Facebook Day, where everybody can invite their friends, everybody will join G+ together! Join this event on facebook, and invite all of your friends, to make the big step! http://www.facebook.com/events/396259557089575/