Perfecting Web Site Semantics

August 6, 2012

Web site search is most often frustrating, and at its worst, a detriment to customers and commerce.  Fabasoft Mindbreeze, a company heralded for its advances in enterprise search, is bringing its semantic specialization to the world of Web site search with Fabasoft Mindbreeze InSite.  Daniel Fallmann, Fabasoft Mindbreeze CEO, highlights the features of the new product in his blog entry, “4 Points for Perfect Website Semantics.”

Fallmann lays out the problem:

The problem: Standard search machines, in particular the one provided by CMS, are unproductive and don’t consider the website’s sophisticated structure. The best example: enter the search term ‘product’ and the search delivers no results, even though product is its own category on the site. Even if the search produces a result for another term, there’s nothing more than a ‘relatively un-motivating list of links,’ not really much help to a website visitor.

Using semantics in the search means that the Web site is being understood, not just keyword searched.  Automatic indexing preserves the existing site structure, while providing hassle-free search for the customer.  In addition, InSite benefits the Web site developer, in that he/she can see how users are navigating the site and which elements are most often searched.

The attractive “behind-the-scenes” functioning of Fabasoft Mindbreeze InSite means that customers benefit from the intuitive, semantic search without the distraction of a clunky search layer.  Satisfy your customers and your developers by exploring InSite today.

Emily Rae Aldridge, August 6, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.

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